Privacy Policy for PrimeMe

Effective Date: 02/10/2026

Introduction

Welcome to PrimeMe (the “App”), a virtual try-on experience that may use your device camera and on-device processing to help you preview items (for example: eyewear, accessories, apparel, or other supported products). This Privacy Policy explains what information we collect, how we use it, and the choices you have.

Summary: PrimeMe needs access to certain data (like camera access and basic usage analytics) to deliver the try-on experience. We do not sell your personal information.

Information We Collect

We may collect the following categories of information when you use the App:

1. Account & Contact Information (If You Create an Account) — such as your name, email address, phone number (optional), login credentials, and profile preferences.
2. Try-On Inputs (Camera & Media You Choose) — camera frames and/or photos you capture or upload to perform a try-on. Depending on the feature, this may include face/hand/body landmarks (non-medical biometric-like measurements used only to align the virtual item).
3. Generated Outputs — try-on previews you view, saved looks (if you choose to save), and your favorite items or collections (if available).
4. Product & Interaction Data — items you browse, try, like, share, or add to a wishlist/cart (if enabled), plus session actions like taps and feature usage.
5. Device & App Usage Data — device model, OS version, app version, language, approximate region (derived from IP), performance/crash logs, and basic analytics to improve stability and user experience.
6. Customer Support Messages — information you share when you contact us (e.g., bug reports, questions, attachments you choose to provide).

Information We Do Not Collect (By Default)

We do not intentionally collect:

• Your contacts, call logs, or SMS messages.
• Background camera recording (the camera is used only when you open try-on features).
• Precise background location unless a feature explicitly requires it and you grant permission.

How We Use Your Information

We use your information to:

1. Provide and operate the virtual try-on features (e.g., align/overlay items to your image).
2. Improve model accuracy, performance, and user experience (where enabled, with appropriate safeguards).
3. Personalize your experience (e.g., preferences, saved looks, recommended items if supported).
4. Provide customer support and troubleshoot issues.
5. Maintain App safety, prevent misuse, and secure our systems.
6. Comply with legal obligations and enforce our terms.

On-Device Processing & Camera Use

PrimeMe may process camera input in real time to render the try-on preview. Where possible, processing may occur on your device. Some features may require server processing (for example, advanced rendering, model updates, or syncing saved looks across devices).

Important: We do not access your camera in the background. If you take a photo or save a try-on image, it is saved only based on your action.

Biometric / Landmark Data (If Applicable)

For try-on alignment, the App may detect facial/hand/body landmarks. This data is used to place and scale virtual items accurately. It is not used to identify you and is not shared for advertising purposes.

Legal Bases (Where Applicable)

Depending on your location, we may process information based on:

• Contract necessity (to provide the App features you request).
• Legitimate interests (security, fraud prevention, service improvement).
• Consent (camera access, photo uploads, notifications, and optional analytics).
• Legal obligations (compliance and enforcement).

Sharing of Information

We do not sell your personal information. We may share limited information only as needed:

1. Service Providers — vendors that help us operate the App (e.g., hosting, analytics, crash reporting, content delivery). They may access information only to perform services for us and are bound by confidentiality and security obligations.
2. With Your Direction — if you choose to share a try-on image or link (e.g., social sharing), we share the content you select with the destination you choose.
3. Legal / Safety — if required by law, or to protect the rights, safety, and security of PrimeMe, our users, or the public.

Advertising

PrimeMe is designed as a try-on utility. If we introduce advertising in the future, we will update this policy and provide choices required by applicable law. We do not share camera content for ad targeting.

Data Retention

We retain information only as long as necessary to provide the App and for legitimate business purposes, including security, dispute resolution, and compliance.

• Try-on camera frames are typically processed in real time and not stored unless you capture/save an image or enable a feature that requires storage.
• Saved looks (if enabled) are retained until you delete them or delete your account.
• Support communications may be retained to resolve issues and improve service.

Security

We use reasonable administrative, technical, and organizational measures to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your Choices & Rights

Depending on your region and applicable laws, you may have rights such as:

1. Accessing, correcting, or updating your information.
2. Requesting deletion of your data (subject to legal/operational retention requirements).
3. Withdrawing consent (e.g., camera, photos, analytics, notifications) via device settings or in-app settings (if available).
4. Exporting your data (if the App provides export features).

To request access, correction, or deletion, contact us using the details below.

Permissions Required

The App may request permissions depending on features enabled:

1. Camera (Core Feature): Required to provide real-time virtual try-on. You can still browse products without camera access, but try-on features may be limited.
2. Photos / Media (Optional): Allows you to upload an image for try-on or save your try-on results. You can deny this permission and still use live try-on if available.
3. Storage (Optional): Used to save try-on images locally (depending on your device and Android/iOS behavior).
4. Notifications (Optional): Used to send important updates (e.g., feature updates, account notices) if enabled.

PrimeMe does not request permissions unrelated to try-on unless a feature explicitly requires it.

Children's Privacy

PrimeMe is not intended for children under the age required by applicable law to consent to data processing. We do not knowingly collect personal information from children. If you believe a child has provided personal information, please contact us and we will take appropriate steps.

International Data Transfers

If our service providers operate in different countries, your information may be processed outside your country of residence. Where required, we use appropriate safeguards consistent with applicable laws.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in features, operations, or legal requirements. Updates will be posted on this page, and the “Effective Date” will be revised accordingly.

Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, contact us at:

Email: info@primeme.com

App: PrimeMe (Virtual Try-On)